Just about everyone has dreamt of flying their car above traffic when stuck in a jam on I-94. Well Ann Arbor-based Intraduce hopes to let commuters rise above traffic and fly down clear lanes one day soon.
The transit-oriented firm of 13 people wants to revolutionize commuting in our highway-happy region by creating car-pool-like lanes for those who want to pay for them above highways. The idea is create a toll road above expressways so people can pay to essentially avoid rush hour. If successful, Adik sees the company adding jobs exponentially.
"We have done some proofs and simulations that show the revenue than can be created is enough to pay for the infrastructure," says Jeffrey Adik, founder and chairman of Intraduce.
Adik reasons that people who value their time at a high-enough rate will pay handsomely to avoid wasting hour up to an hour of their lives stuck in traffic. Doing so could create incredible time efficiencies while generating lots of revenue for people. His company plans to run a simulation of this idea later this summer to prove its viability.
Adik also sees this as a part of the region's mass transit plan that John Hertel and other local leaders are developing and hope to present later this year. Adik believes this as a window of opportunity for Michigan to become a leader in transportation instead of taking its normal laggard space.
"What if Detroit were to develop the next generation of rapid transit?" Adik says.
Talk to Adik long enough and you'll start to believe its possible.
Source: Jeffrey Adik, founder and chairman of Intraduce
Writer: Jon Zemke
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