Lyons Consulting Group plans to invest $1.1 million in its Ann Arbor office and hire 30 new people after securing $300,000 in incentives made possible by the Michigan Economic Development Authority
and Ann Arbor SPARK
The Chicago-based firm bills itself as a "digital agency specializing in strategy, ux/design, development, and ongoing support." It opened an office in Ann Arbor last May to take advantage of the area's deep talent pool in e-commerce expertise.
"When you find a patch of good people you capitalize on it," says Norman Alesi, COO & CFO of Lyons Consulting Group
. "It's difficult to find a group of people who understand e-commerce the way these people did."
The Ann Arbor office currently stands at 13 people and is growing. Lyons Consulting Group currently has four job openings for a project manager, sales representative, experience architects, and a support and maintenance position.
Alesi and Lyons Consulting Group's founder Richard Lyons are both Metro Detroit natives. Lyons also graduated from the University of Michigan. But Alesi maintains that while those roots helped sway them, their ultimate decision was based on the quality of the people they could hire in Ann Arbor.
"It is predominantly because of the talent base," Alesi says.
Source: Norman Alesi, COO & CFO of Lyons Consulting Group
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
Enjoy this story? Sign up
for free solutions-based reporting in your inbox each week.