Dexter's MediaOnion hires 3, prepares for expansion

Wednesday, September 23, 2009 | Source: Concentrate

Susan Hardin and her new employees are just starting to peel back the layers of MediaOnion.

The Dexter-based company provides online conference management services, and is in the midst of a product redesign. That has forced Hardin to change from a one-person consulting firm to employing three people, with plans to add interns this fall. More hires are likely as the 6-year-old start-up prepares to launch its new product in January.

"I'd like to keep it small but there is a lot of room for development," Hardin says.

The Dexter resident was inspired to start the company when she was working for the University of Michigan and couldn't find a program to help her manage conferences. She created her own program and has since turned it into her full-time job.

"The excel spreadsheet method just wasn't working," Hardin says.

She now provides these services to the university and other customers. That client list is expected to grow next year with the debut of the new product. Hardin also expects to add some support and marketing staff, along with other personnel, within the next year, too.

Source: Susan Hardin, CEO and owner of MediaOnion
Writer: Jon Zemke