Meritful has opened an office in Austin, launched its college recruitment software this summer and is signing up its first clients.
The Ann Arbor-based start-up makes what it describes as "relationship management software designed specifically for hiring students" for companies that want to recruit hires from college campuses. The software helps its users organize teams, plan events, engage candidates and measure the success of recruiting efforts.
"We provide a set of tools and make it very easy for the users to manage this process," says Azarias Reda, CEO of
Meritful.
The company launched its technology in May. It also won the Move Your Startup to Austin For Free contest at
SXSW this spring. That allowed Meritful to open an office in Austin, but it is still headquartered in Ann Arbor.
"We're using that to build more of the company and product and land some new clients," Reda says.
Meritful is currently working with some big-name brands in Metro Detroit, including American Axel Manufacturing and DTE Energy. The 1-year-old start-up and its team of three people are helping those companies with their college recruiting. Meritful plans to spend the rest of the year improving its software and expanding its client list.
Source: Azarias Reda, CEO of Meritful
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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