Motawi Tileworks acquired its clay supplier three years ago, an investment that is paying off in spades now.
"Rovin Ceramics at this point is growing by leaps and bounds," says Nawal Motawi, founder & artistic director of
Motawi Tileworks. "The brand is totally reinvigorated."
The Ann Arbor-based company specializes in arts-and-craft ceramic tiles. Think the ceramic pieces of art people like to put on kitchen back splashes or around a fireplace. Motawi Tileworks acquired
Rovin Ceramics when it was on its way to liquidation instead of letting the locally based company disappear.
Since then
Motawi Tileworks has focused on improving the company's customer service and creating a shopping experience at its store. That enabled Rovin Ceramics and Motawi Tileworks to spike their revenues and make some hires over the last year. Both companies have each created one new job in the last 12 months.
"We have been focusing very much on corporate process and execution," Motawi says. "We're becoming very intentional in how we monitor our production."
Source: Nawal Motawi, founder & artistic director of Motawi Tileworks
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at
SEMichiganStartup.com.
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