U-M students make fashion statement with OverTheFly belts

Andrew Jacob and Andre Najmolhoda went to high school in West Bloomfield and college in Ann Arbor together, so it’s not a surprise the two friend are starting their own company together.

The University of Michigan students launched a custom belt company called OverTheFly a year ago and are starting to make a fashion statement or two with it.

"We noticed there is always a trend in shoes, shirts and hats but never belts," says Andrew Jacob, co-founder of OverTheFly. "We want to start trends with belts."

OverTheFly offers plastic belts and buckles of different colors and styles, allowing buyers to customize their own belt with a few clicks of a computer mouse. The company describes its belts as "waterproof, durable, 100% recyclable, animal-friendly, and one size fits all."

"You can pretty much create your own belt," Jacob says. He adds, "We are also the first company we know of that created a belt with Detroit’s skyline on it."

OverTheFly's products can be bought online or at 17 stores in Michigan and Florida. Jacob and Najmolholda plan to continue finding more retail outlets for its belts and hope to scale across the U.S.

Source: Andrew Jacob, co-founder of OverTheFly
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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