Park n Party's tailgating services start to go mainstream

Park n Party launched a couple of year’s ago with a novel idea, enabling tailgaters to reserve a parking spot online for University of Michigan home football games. The business has really started to gain traction since then.

"Last year what we saw is people definitely told their friends," says Jason Kapica, partner with Park n Party. "The pinnacle was last year’s Winter Classic hockey game. We sold 3,000 reservations. We sold every spot we had access to."

The big one-off events have proven as popular as the home football games. Park n Party has done well with annual events like Ann Arbor Art Fair and the Manchester United soccer game at Michigan Stadium. Park n Party has also been able to expand into South Bend, Indiana, for Notre Dame home football games and is eyeing Madison, Wisconsin, for University of Wisconsin football games.

"I'd really like to get to Columbus for Ohio State," Kapica says. "Madison is definitely something we're looking at for football."

Park n Party’s software allows people attending big events to reserve parking spots online, saving them the trouble of driving around searching for a place to park their car. The four-person team has refined the system so it covers more than 3,000 parking spots around Michigan Stadium. Those have proven popular with large groups of friends attending Michigan football games and corporate events.

"We get a lot of calls for large tailgate parties," Kapica says.

Source: Jason Kapica, partner of Park n Party
Writer: Jon Zemke

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