Perich Advertising grows to 25 people in Ann Arbor, hopes to hire more

Wednesday, January 14, 2009 | Source: Concentrate

When it comes to helping bridge the gap between Ann Arbor and Detroit, Tree Town-based Perich Advertising & Design is one of the businesses that make it happen.

The marketing firm just took on the Downtown Detroit Partnership (Roger Penske's baby) as a client. It joins the likes of General Motors and the Detroit Institute of Arts, which already utilize the services of the 21-year-old firm. Perich Advertising & Design will help to get the word out about downtown Detroit's assets in southeast Michigan.

Craig Dunaway, vice president and director of client services for Perich, describes his company as an advertising agency with a strong design capability. It specializes in advertising for TV, radio and the Internet. It also does website design.

Ernie and Shirley Perich started the firm when they were at a crossroads. The veterans of advertising faced a choice of going to bigger agencies on the coasts or starting their own shop here. Twenty one years after choosing the latter, Perich Advertising and Design employs 25 people in its downtown Ann Arbor offices.

"We hope to hire a few more in the near future," Dunaway says.

Source: Craig Dunaway, vice president and director of client services for Perich Advertising & Design
Writer: Jon Zemke