Pure Visibility is all about change in 2012. The search-engine-optimization firm has transitioned its leadership earlier this year, is executing a move to a new space and revamping its business model over the next year.
"It's the year of change in a very positive way," says Linda Girard, president & CEO of
Pure Visibility.
Pure Visibility made its home in the First National Building in downtown Ann Arbor for a number of years. It is now relocating to the former offices of Menlo Innovations in Kerrytown, a move that is expected to take place in mid to late November. Girard not only welcomes the additional open space, with fewer walls and hallways, but more opportunity for her staff to communicate.
"I always wanted an open collaborative space where we are all in one room," Girard says. "We're in sections right now."
The move will also help accomodate the company's growing staff. It has hired three people this year, expanding to 20 people and one intern. It's looking to add one more staffer, a sales director, right now. Pure Visibility is expecting the new staff, home and leadership (one of the company's co-founders left earlier this year) will allow it to revamp its business model and enable it to offer more product and service offerings.
"We want to be buzzing with energy in our new space," Girard says. "I want the company to be highly energized. Sky is the limit around here."
Source: Linda Girard, president & CEO of Pure Visibility
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
Enjoy this story?
Sign up for free solutions-based reporting in your inbox each week.