Ann Arbor's re:group deals with a lot of new economy business models like brand development and social media, but it depends on an old school business model to grow its own business.
The downtown-based firm focuses on growing its client base and existing business relationships. That led to landing a number of new clients (the latest is Health Plus of Michigan), pumping up its revenue 10 percent over last year as well as adding two people to its staff of 20 (and an intern).
"It's been a big year for us for business development," says Carey Jernigan, vice president of business development for re:group. "There are a lot of people out there looking for new resources. There is a lot of proposal activity out there."
Jernigan expects that growth to continue for the near term, and hopes to hire a few more within the next year. The key to that growth for the 7-year-old marketing firm is continue to focus on the basics of taking care of clients and welcoming more into the fold.
Source: Carey Jernigan, vice president of business development for re:group
Writer: Jon Zemke
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