SimuQuest is looking to become more of a product company instead of a software firm.
The Ann Arbor-based software firm develops mathematical models for software creation. These tools enable a shift from manual coding to the automatic generation of software from mathematical algorithms. The company's special sauce lies in providing the final step to enable generation of fully integrated software, making the solution a viable reality for its clients.
"It's powerful in the sense of understanding a system and debugging it," says John Mills, president & CEO of
SimuQuest.
SimuQuest currently has three product lines that deal with data management. It has worked on major enhancements on two of them. Parts of those products help users visualize their data and how it can best be harnessed.
"The management of data has become really horrendous and a huge headache," Mills says.
That has added up to SimuQuest's revenue going up slightly over the last year. It has also hired one more person, expanding its staff to seven employees. Mills says those hiring numbers could have been higher.
"We would have aded more people if we could find the people we need," Mills says. "It's very, very hard to find (software) developers today."
Source: John Mills, president & CEO of SimuQuest
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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