Most people identify themselves as right- or left-brain people. The Whole Brain Group thinks that is a false choice.
The consulting firm uses integrated thinking as a key philosophy for its business model. It focuses on finding one solution for a problem, and applying that solution across industries.
"Most offices have the same problems," says Bonnie Valentine, business lead for The Whole Brain Group. "When people are being ineffective in the office world, we take something that has been applied in the research world and try to make it work in the legal world."
The downtown-Ann Arbor-based company does this with a lot of basic office problems, such as cutting down paper usage. The average office worker creates 126 pounds of paper waste each year. The Whole Brain Group strategizes how to eliminate much of that waste, as it doing for the University of Michigan this year. "The savings are just tremendous," Valentine says.
The company started out as the Data Smith Group in 2002 and rebranded to The Whole Brain Group last year to reflect is expanding business model and philosophy. It employs six people and a handful of independent contractors and interns. It has recently hired two people, is looking to hire two people now and expects to hire a few more within the next year.
Source: Bonnie Valentine, business lead for The Whole Brain Group
Writer: Jon Zemke
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