U-M students launch TurtleCell to solve earbud tangle

Paul Schrems has two ambitions these days. One is to start his own company and the second is to not have to keep untangling the earbuds for his smartphone. He's doing both with TurtleCell, a consumer-electronics start-up he is launching with Nick Turnbull.

Schrems and Turnbull are engineering students at the University of Michigan. They both love their smart phones and protective case they are in but hate reaching into the pockets to pull out a tangled mess of earbuds. So the enterprising pair invented TurtleCell, a smartphone case that has retractable earbuds built in.

"I thought why couldn't I combine the two and and save myself the time of untangling my earbuds for half of my walk to class," Schrems says.

TurtleCell has since developed a prototype and is working with mentors from the TechArb student incubator to refine the design and raise funding. The 4-month-old company plans to launch a Kickstarter campaign in January to raise funds to build the first run of products to be sold later this year.

Source: Paul Schrems, co-founder of TurtleCell
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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