Ann Arbor-based uRefer is starting to gain traction with its innovative new business model, allowing the start-up to hire four people since last fall.
The 2-year-old firm went live with its product last year and spent all of 2009 establishing it as one of the top up-and-coming business referral firms. Today it employs a dozen people, three independent contractors and an intern. It hopes to hire five more people before this year is out as it continues to grow.
"It's the business model we have," saus Dick Beedon, founder of uRefer. "We have a new, innovative way to generate leads and people really like it."
The main product for uRefer helps companies either set up a referral program or maximize the one it has in place. This software package has allowed uRefer to open 30 new accounts and let it plan for expanding into new markets. Among those new markets is the hospitality industry.
"We think we can generate a lot of leads for the hospitality industry," Beedon says. "We have fun here. We're going to grow like crazy and make Ann Arbor a place to be."
Source: Dick Beedon, founder of uRefer
Writer: Jon Zemke
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