Entrepreneurs continue to find happy homes in Ann Arbor.
Excerpt:
During his 20 years working in advertising for Saturn and firms including JWT and Leo Burnett, Dave Goldschmidt always had the entreprenuerial itch.
He saw a niche in the $35 billion, new-vehicle incentives market left untouched — one that, if addressed, could be the new way for car companies to deliver incentives.
Now, he's filling that void through Buycentives L.L.C., an online system in which prospective new-car buyers submit personal information along with the type of vehicles they're shopping for and what they're currently driving.
The company then sends that information to an automaker, which can tailor an incentive package for that customer, potentially offering a better deal on a new car. It also gives automakers much more information about their buyers and what they're looking for.
“The opportunity to help make that system more efficient was just screaming at me,” Goldschmidt said.
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