The nimbleness of your website is now a significant part in determining its Google search rankings. That's the latest decree from Andrew B King, an expert on websites based out of Ann Arbor.
Excerpt:
The Ann Arbor Web page performance optimization consultant Andrew B. King said this week that it's now official -- Web page speed is now part of search rankings.
King says Google has added a page speed signal to its search rankings algorithm, officially linking performance with search engine marketing.
In an article on his Web site, King says the loading speed of a Web page affects user psychology in a number of ways, and now it can effect its rankings as well.
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