It's all about the merch. Detroit-inspired fashion is "in" (along with local pride) and companies with Motor City roots aren't missing that fact.
Excerpt:
"Both Chrysler and Carharrt share a history in the industrialization of Detroit, and the country, for that matter. Both companies, in recent years, have embraced their Detroit roots and the associations that come with the Motor City pedigree. It’s appropriate they’ve teamed up for “Imported From Detroit,” a limited edition line of sturdy work wear that goes on sale today on the Carharrt website and at Carhartt’s Sullivan Center Store in Chicago."
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