My job is a lot different from Darrin Stevens on Bewitched and extremely different from Angela Bower’s on Who’s the Boss. My actual job deals with the planning, development and implementation/execution of B2B and Internal Employee Communications marketing strategies and tactics for my assigned client. In English that means understand your client’s and their competitor’s products and services to develop campaign that generate awareness, drive sales, and inspire conversation. After all, in order to create an effective ad campaign you have to understand the entire landscape of the marketplace. I also get to work with a group of really intelligent and entertaining people to explore and understand emerging non-traditional media like Twitter, Facebook, Street Teams, etc. and determine which are best fit for my clients business. I learn something new everyday about the industry, my clients business, and/or a random fact that helps me answer Jeopardy questions. The best part of my job is seeing our commercials, print ads, or billboard in the actual marketplace. A campaign can take anywhere from three months to a year to create and seeing the completed product provides something tangible I can point to and say, “I helped create that.” I love my career and I cannot imagine doing anything else. After all, what other industry actually pays you to play on Facebook?
| Job Title: |
Senior Account Executive |
| Company: |
Campbell-Ewald |
| College: |
University of Michigan/Central Michigan University, Bachelor of Science, Public Administration, Ann Arbor, MI
|
| High School: |
Martin Luther King Jr. Senior High School, Detroit, ,MI
|
| Lives In: |
Warren |