I'm one of two team members who leads Franco’s retail, lifestyle and entertainment accounts. I'm also highly involved in directing the agency’s social media efforts by providing strategies and counsel to Franco’s diverse client base. I'm part of Franco's Leadership Team, which advances the agency’s mission and growth. The beauty of working at a PR agency is the work I do varies from day to day. There are no "typical days" in the life of an agency PR professional. Some of my duties include writing media materials, media monitoring (print, broadcast and Web outlets and social networks), connecting and building relationships with media (traditional journalists and bloggers) on behalf of my clients, planning and implementing events, providing strategic counsel, advising on social media efforts and strategies, research, planning and executing PR campaigns, new business outreach and handling current or potential client crises. Aside from the previously mentioned roles, I also provide public relations programming and services to some of Franco's clients in the auto/tech, nonprofit and financial industries.
I'm involved in a few organizations that I consider to be "side jobs" because while they aren't part of Franco, they are directly related to me growing and advancing as a PR professional. I'm a member of PRSA Detroit and I help arrange events with the New Professionals Committee. I'm part of Social Media Club Detroit. There's no specific title, but I guess you could say I'm part of the executive team that's involved in planning each chapter meeting (which includes deciding on a location and presenter and spreading the word about the meetings via social media) and working to continue growing and advancing the Detroit chapter. I take notes of the presentations at each meeting and post them on our SMCD Facebook page. I'm also very involved with Tweetea. It's a weekly event on Tuesdays at 7:30 p.m. at Goldfish Tea in Royal Oak. It's smaller scaled than SMCD, but the idea is to bring together metro Detroit's social media community in order to strengthen relationships beyond the ones we create via social networks. We usually discuss various topics throughout the evening with the goal being to take away something when you leave, such as a new tidbit of knowledge about a particular industry or person who attended.
| Job Title: |
Senior Account Executive |
| Company: |
Franco Public Relations Group |
| College: |
Central Michigan University, Bachelor of Applied Arts, Integrative Public Relations and Spanish, Mt. Pleasant, MI
|
| High School: |
Center Line High School, Center Line, MI
|
| Lives In: |
Pleasant Ridge |