Second graduate emerges from DKI retail incubator

The support of the community and Downtown Kalamazoo Inc.’s retail incubator program have brought about the second graduate from the program, Cakes Boutique.

"Our friends, our customers and the other downtown businesses have come forward to help make this happen," says Susan Terranella, a co-owner of the store.

The store opened its doors in February 2010 with a plan to sell to women in the Kalamazoo area who want trendy clothes without paying New York prices.

Patti Reinholt and business partner Susan Terranella-Hoffman have built their business on women's apparel in sizes 0 to 24 for under $100. The two used a combination of in-store events and social networking on Facebook to create a buzz.

And partnering with other downtown businesses has been a big part of their marketing plan, such as fashion events they have put on with their next door neighbor, Fandango Tapas Bistro.  

"There is so much more you can do when you work together," says Reinholt. "We’re able to draw from two sets of expertise and two sets of customers, doubling the opportunity for fun and success."

Businesses that become part of DKI’s Retail Incubation Program receive rent at a reduced rate so that they are able to build- up cash flow in the critical early stages the business. Clients also participate in a training offered by the Small Business Technology and Development Center in the fields of customer service and sales, marketing, inventory control and human resources.

The retailer’s graduation from the program will be recognized with a ceremony at 6 p.m. Sept. 16 at the store, 245 South Kalamazoo Mall.

Downtown Kalamazoo Incorporated is a private, nonprofit organization that manages many activities to benefit downtown Kalamazoo. It has been offering the retail incubator program since May 2009.

Writer: Kathy Jennings, Second Wave
Source: Vicky A. Kettner, Downtown Kalamazoo Inc.