I was promoted to Director of Social Media at Netvantage Marketing after being on board as a digital strategist for nearly a year. I graduated from Albion College where I studied Economics and Management and English and was a member of the Carl A. Gerstacker Institute for Professional Management. I also participated in and then later helped instruct the Google Online Marketing Challenge.
After graduation, I took on the role of VP, Marketing at start-up GiftZip.com where I built a robust social media following, handled blogger and media outreach, and worked with retailers such as Meijer, MooseJaw, and Fandango on exclusive promotions. GiftZip.com was recently acquired by the global gift card firm SVM.
Previously a member of the Search Engine Optimization team, I now specialize in social media strategy and outreach. In my role of Director of Social Media, I develop social media strategies based on clients’ needs, author content and press materials, and establish relationships with key players in the Blogosphere and social media realm. In my spare time, I am a blogger and write as a social media expert for Entrepreneur Magazine.
Follow me on Twitter @malloryloren
||Director of Social Media
Albion College, Economics and Management, English, Albion, MI
||Bloomfield Hills Lahser High School, Bloomfield HIlls, MI