People often joke that technology designed to make our lives easier too often has the opposite effect. BraveSoft sees that as an opportunity to grow its bottom line in downtown Ann Arbor.
BraveSoft specializes in database management and business intelligence technology, both of which allows its customers to better harness their data and makes their business more efficient. As computing becomes more complicated to become more efficient, services from firms like BraveSoft become more in demand.
"It has increased the need for companies to increase the analytics of their data," says Tom Wood, president & co-founder of
BraveSoft. "That has increased business for us."
The 9-year-old company now employs 42, with about 60 percent of that number working out of Ann Arbor. The company has hired seven people over the last year and expects to add another 10 people in 2013. It currently has five open positions.
"Companies are trying to become more efficient so the need for companies like ours will never run out," Wood says.
Source: Tom Wood, president & co-founder of BraveSoft
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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