The Sterling Group decided to restore the old to sell the new when it picked a spot for its new sales center called the Loft Shop.
The Detroit-based development firm will open its new sales center
Friday in a restored storefront near downtown Ferndale. Sterling Group
will sell use the retail space to sell units in its two new
Ferndale-based developments: ID Woodward and Twelve:01.
The Sterling Group restored the old Witbeck Appliance Building at
23365 Woodward Avenue, five blocks north of Nine Mile Road. The
Sterling Group will use the single-story, 2,000-square-foot storefront
as its sales center for the foreseeable future.
The Loft Shop will be open on Wednesday through Friday from noon to 7
p.m., and on Saturday and Sunday from noon to 5 p.m. For information,
call (248) 417-2882.
Source: Frank Guirlinger, director of development services at Sterling Group
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