New Siemens office to build connections in Sterling Heights

Siemens Mobility's new Michigan office is in Sterling Heights, a move made to place the company's Intelligent Traffic Systems (ITS) hub closer to automotive industry leaders.

The new Phoenix Drive office will support the company’s growing ITS portfolio in the greater Michigan area and Siemens plans to deliver road transportation products and solutions throughout the state. Over the past few years, Michigan has become an important hub for Siemens' ITS activities, with the company launching a Center of Excellence with Ann Arbor for adaptive traffic control, and deploying connected vehicle technology at Michigan State University.

Steve Gitkin, vice president of sales for Siemens’ ITS in the US, was the executive who led the national search for this location for the company's new facility. Gitkin says the city is a good fit for them, with Michigan's growing reputation as a test-bed for innovative new traffic technologies.

“We wanted to be near all of the action,” he says. "Sterling Heights also made a lot of sense because it became clear that it was really at the center of everything for us. It was the most convenient proximity to help service our existing base In Macomb, Oakland, Wayne and Washtenaw counties. Most of our larger contractors for our ITS are also located around 15 minutes away, which ensure faster collaboration and better service for our customers.”

The Sterling Heights office will concentrate on providing the company's Advanced Traffic Management Systems, Adaptive Traffic Control, traffic optimization and safety solutions to Michigan customers. The office will also provide connected vehicle technology capabilities–offering Michigan an opportunity to expand beyond its 200 roadside units (RSUs) already in place, connecting vehicles or vulnerable road users to the traffic infrastructure and providing important information that helps ease congestion.

“Our new space will not only provide room for future growth but allows us to service our key customers in close proximity and enhance our engagement with the automotive industry in Michigan,” says Marcus Welz, president of Siemens Mobility ITS in North America.

“As both the road infrastructure and automotive industry makes a shift towards an autonomous and connected future, it is important that we grow in lockstep with them, supporting innovations with our connected vehicle technology and inter-modal capabilities.”

Read more articles by Kate Roff.

Kate Roff is a freelance writer and editor, currently based out of Detroit. Contact her at kate@wanderoff.com.au
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