Dearborn is looking for a few good men, and women, and even kids to buy a home in the inner-ring suburb. To accomplish this, the city is launching the Welcome Home Dearborn ad campaign this spring to attract the elusive homebuyer.
The year-long marketing campaign is using a number of different avenues to attract homebuyers, such as Why I Love Dearborn! essay contest. The campaign's Web site also features information about where people live, work and play in Dearborn, along with information about homes for sale.
"The City agreed that it was important to invest in this marketing campaign for the long-term vitality of our very vibrant community," says Dearborn Mayor John B. O'Reilly. "We're a regional center for employment, health-care services, higher education, shopping and transportation as well as home to outstanding cultural and visitor attractions."
For information on the campaign, click here.
Source: City of Dearborn
Writer: Jon Zemke
Enjoy this story?
Sign up for free solutions-based reporting in your inbox each week.