Competition is good for everyone, but it's really working for the Dexter Research Center. The firm is using increasing competition as inspiration to grow its business aggressively.
Excerpt:
There was a time when business was easy for the Dexter Research Center, a time when business literally came to the Dexter-based firm and it didn't have to worry about much. Those days quickly disappeared as more competitors took aim at the company and started to give it a run for its money.
When the people in charge of the Dexter Research Center realized that, things changed.
"We made a conscious decision to do business differently," says Rob Toth, president of the Dexter Research Center. "We decided to go after business more aggressively. We have become more hunters than gathers."
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