Southfield debuts online toolbox to increase odds of success for small business

A healthy small business community is vital to any city's success. With the announcement of a new online interactive toolbox for small business owners and entrepreneurs, the city of Southfield hopes that its newest investment in small business will further nurture along existing businesses while also help to attract new ones.

It's called the Business Catalyst, and it provides local business owners and would-be entrepreneurs with several data sets to help them inform their decision-making and succeed. Data includes information on business climate, industry trends, customers, competition, local opportunities, zoning controls, workforce, and available properties.

According to Southfield’s business and economic development director Rochelle Freeman, the Business Catalyst is a resource designed to help business owners thrive in Southfield. The online toolbox will be kept up-to-date and easily accessible.

"It can be challenging for new businesses and entrepreneurs to find the correct resources and information they need to create effective business plans," Southfield Mayor Kenson Siver said in a statement. "The Southfield Business Catalyst will address these challenges by providing the most current data available in one convenient place. We’re excited to offer this toolbox and want entrepreneurs to know that Southfield is open for business!"

The Business Catalyst website also serves as a promotional tool for the city itself. The online portal touts the benefits of Southfield's infrastructure, access to high-speed fiber optics, broadband, and satellite services, as well as its central location within the metro Detroit region.

Interested entrepreneurs and businesses can access the Southfield Business Catalyst online.

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MJ Galbraith is a writer and musician living in Detroit. Follow him on Twitter @mikegalbraith.