Above the Tree Line hires 5 in 2 years in Ann Arbor, plans to do it again

Thursday, December 4, 2008 | Source: Concentrate

Above the Tree Line is staying above its competition as it grows in Ann Arbor.

Excerpt:

John Rubin is a good son. Seven years ago he was a management consultant working out of Ann Arbor while his mother ran an independent bookstore in Chicago. Rubin regularly advised her on how to modernize her 30-year-old business.

It wasn't long, however, before Rubin realized that a number of other small bookstores needed similar advice on how to take advantage of new technologies, such as online sales. The CFL went off over his head and he started Above the Tree Line.

"They were all out there all alone and you can use technology to link them together," Rubin says.

Read the rest of the story here.