ArtfulVision links art sales to non-profit funding

Maxine Gardner is an artist, one who couldn't work a few years ago because of an injury. That prompted the Huntington Woods resident to add "entrepreneur" to her resume this year, creating an Internet startup that connects local artist sales to fundraising for non-profits.

ArtfulVision sells the work of artists all across the U.S., including dozens from Michigan, over the Internet. A 20 percent cut of each sale goes to one of a dozen non-profits participating in the program, and Artful Vision keeps a small slice for itself. The idea is to expose art to more people, putting money into the pockets of artists and non-profits.

"As we become better known I can provide the artists an audience that isn't looking at the same 15 pieces," Gardner says.

ArtfulVision launched in August and has 75 artists from across the U.S. participating. She hopes to bump that number to 500 by the end of 2011, along with attracting more non-profits.

Source: Maxine Gardner, founder artist of ArtfulVision
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.

ArtfulVision links art sales to non-profit funding

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