Think of Buy Michigan Now as sort of a chamber of commerce and census for the state's businesses all wrapped up in one.
The Livonia-based website has two purposes – cataloging Michigan's businesses and driving people to buy more of their products.
"We're trying to mobilize people to take an active role in energizing Michigan's economy," says Lisa Diggs, founder of Buy Michigan Now.
More than 1,300 visitors have taken the pledge to spend more of their dollars on Michigan-based businesses since launching in November.
It is now trying to catalog every business that calls the state home in its Michigan Blue Pages directory. It has passed the 200 mark there and hopes to add a couple hundred more by the end of the this year. The goal is to list every business based in Michigan.
The website just launched its second version earlier this summer. Diggs hopes the new website will help streamline the experience for more consumers and businesses as the site continue to expand.
"It has become this huge things that has gone way beyond my original thinking," Diggs says.
Source: Lisa Diggs, founder of Buy Michigan Now
Writer: Jon Zemke
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