Detroit Electric to move HQ here, create 300-500 jobs

The electrification of the automobile is supposed to be the future of motorized vehicles. If so it will mean a lot of new jobs in the area, and Detroit Electric is stepping up as the latest company to fill that void.

The Brighton-based firm is establishing its world headquarters and technical center in Metro Detroit with the help of a microloan from the Michigan Microloan Fund Program. What is now a two-person operation is expected to become a business that employs 300-500 people at its headquarters/technical center to head up the production of a variety of electric vehicles within the next year or two.

"We're trying to bring quality, affordable cars to the masses right now," says Don Graunstadt, CEO of the North American operations of Detroit Electric.

A Chinese company recently revived the Detroit Electric brand that had been dormant since the early 20th Century. It is currently modifying European vehicles so they become more electric reliant and is working on manufacturing its own cars there. The company plans to execute the same plan in North America.

It plans to do this by utilizing existing engineering and platforms from other auto manufacturers, a move that is expected to significantly cut costs. The goal is to have eight models on four different platforms and begin selling these vehicles to fleet markets.

Source: Don Graunstadt, CEO of the North American operations of Detroit Electric
Writer: Jon Zemke

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Detroit Electric to move HQ here, create 300-500 jobs

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