Detroit Metro Convention and Visitors Bureau is having success
attracting conventions with a sassy new ad campaign -- as well as a
refurbished riverfront and additional hotel rooms.
Excerpt:
"The real opportunity in Detroit is getting the message out," said
Christopher Baum, the bureau's senior vice president of sales and
marketing, who came to Detroit last year from a job handling travel
advertising for the New Yorker magazine. "In years past, we didn't have
the product."
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