ecoSTORE USA creates 30 jobs, expects to hire more

Lyne Appel Downing used to be a hippie, an ultra-health-conscious diehards. In her later years, however, she drifted away from the ethos. But now she's back on track thanks to a little inspiration from her daughter's new business ecoSTORE USA.

"I thought, 'This is what I want for my family,'" Appel Downing says. "It's perfect."

The West Bloomfield-based business specializes in selling eco-friendly, plant-based household cleaning products that are as effective as the leading supermarket brands. It went from Appel Downing and a partner three years ago to about 35 employees and the occasional intern today.

The company employs mostly in Metro Detroit. It hired half a dozen people last year and expects to hire anywhere from six to 20 more this year.

"I've got people all over the place," Appel Downing says. "We have people in Chicago and New York."

The company got its start three years ago and actually saw its products hit the shelves about a year ago. The products come from ecostore NZ, as in New Zealand. That company got its start 15 years ago with an ethos of organic growing and healthy living. It has since thrived, helping spur its North American spin off in Michigan.

Source: Lyne Appel Downing, vice president of operations for ecoSTORE USA
Writer: Jon Zemke

ecoSTORE USA creates 30 jobs, expects to hire more

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