Advertising agency J. Walter Thompson's new ads for Ford Motor Co.,
"Ford Challenge," aim to aggressively promote the automaker in a tough
market.
Excerpt:
"Nobody can stand on their laurels. We have to really make
consideration happen, in maybe a more vitriolic way than in the past,"
[JWT's George] Rogers told me, referring to the new "Ford challenge" series of ads
this year, in which Ford pits a Fusion against midsize competitors
Toyota Camry and Honda Accord in a ride-and-drive event. Ford also
makes head-to-head comparisons of an F-150 truck against a Toyota
Tundra and Chevrolet Silverado and declares the new Ford Edge crossover
as good or better than Lexus and BMW models.
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