Multimedia firm Loudbaby.com adds jobs in Ferndale, diversifies clientele

A change of venue has worked wonders for Loudbaby.com, a website and media development company based in Ferndale.

The 11-year-old company moved to the Paper Street Motors small business incubator a year ago. Since then it has watched its revenue spike by double digits thanks to an average of 2-3 new clients per month. That has allowed the firm to add two jobs, expanding its staff to four employees and two independent contractors.

"Things are really growing fast now," says Tommy Onyx, president of Loudbaby.com. "We have been steadily growing since the beginning. Since we moved to Paper Street Motors, things have gotten really, really busy."

The move has helped facilitate the company's diversification of its customer base beyond the music world. It has added clients in non-profits, large corporations and out-of-state businesses.

Loudbaby.com got its start when Boston-native Onyx moved to Detroit in the early 1990s to play with a band called Charm Farm and then as a part of Inner City, a techno-collective headed by electronic music legend Kevin Saunderson. Onyx started Loudbaby.com by developing websites, video and multimedia projects for bands. That launchpad for the company still serves as its base.

"About 70 percent of Loudbaby.com's client base is music industry people," Onyx says.

Source: Tommy Onyx, president of Loudbaby.com
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.