Procuit improves employee learning, plans to triple staff

Remembering may be something we all wish we would remember to do more often, but Ann Arbor's Procuit is turning that task into a moneymaker and job creator.

Excerpt:

Mapping the mind. It's a way the people behind Ann Arbor-based Procuit like to describe how their technology works.

The system helps cube dwellers remember what all those so-called experts and motivational speakers are droning on about during training seminars. It does this by reinforcing the material through five-minute exercises two to three times a week after the information is absorbed.

"We're like the insurance for your training program," says Tom Meloche, president of the 2.5-year-old Procuit. "We make the system smart about what you're forgetting. We call it mapping your mind."

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