Every tech firm is looking to carve out its own niche in the digital landscape. VioPoint is using its new niche as a platform for its recent growth spurt.
The Auburn Hills-based tech firm specializes in cyber security and offers strategic consulting services on top of that. It has recently targeted its focus on providing an active digital defense for small-to-midsize companies.
"We realized there is a niche where there were all of these security breaches," says Kelsey Marsh, marketing coordinator for VioPoint
. "Often they don't have the budget or don't realize they need security."
steps in and offers a comprehensive solution of managed IT security services. What makes it attractive to small businesses is that since it's all inclusive it can be more affordable.
"It draws the costs down for our clients because we can create efficiencies and synergies," says Mike Pokas, vice president of consulting services for VioPoint.
The rising demand for those services has allowed VioPoint to grow, hiring four people in IT security consulting over the last year. It now employs a staff of 25. VioPoint is projecting a spike in revenue of 30-35 percent this year, and it's optimistic it can hit that number again in 2015.
"The bad guys aren't going away," Pokas says.
Source: Kelsey Marsh, marketing coordinator for VioPoint and Mike Pokas, vice president of consulting services for VioPoint
Writer: Jon Zemke
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