Ann Arbor's Weather Underground hits No. 2 in weather web traffic

Ann Arbor's Weather Underground is not only mainstream but a leader in its industry. The weather-oriented website attracts more visitors than The New York Times and is growing.

Excerpt:

If you live in the Ann Arbor area and check the Internet for weather forecasts, surf local and go to Weather Underground.

The Ann Arbor-based company runs the second most visited weather website in the U.S. That has translated to upping its revenues and profits by 75 and 25 percent, respectively, in 2009. Last year the firm made four new hires and hopes to add another three in 2010.

Weather Underground ranks as the No. 56 most visited website now (mainly because weather systems have been making headlines) and drops only as low as the 70s when traffic is slow. It averages about 10 million page views per day.

"That puts us a little bit ahead of the New York Times," says Jeff Masters, director of metreology for Weather Underground.

Read the rest of the story here.

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Ann Arbor's Weather Underground hits No. 2 in weather web traffic

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