Radio is like that top-of-the-world who now struggles to get someone to listen to his stories.
Not to worry. Local "radiopreneurs" are finding new ways to promote their broadcastings and looking to push radio back into a relevant picture.
Excerpt:
Hughes also knows what won’t fix radio: “It certainly isn’t satellite radio. They’ve curtailed their wild program offerings and cut a bunch of programming. The answer would be: We need more independent stations,” he said.
That’s essentially what he’s doing with Coolarity Radio. The Web site, thayrone.com, offers free live streams of his Monday-Friday talk show, “On the Edge,” and his Sunday evening aural avalanche, “The Bone Conduction Music Show.” He says the sound quality is better than FM broadcast. Both programs are archived on the site. “On the Edge” is syndicated in a number of markets, as well.
Access to computer-driven radio in your car will also change radio, Hughes said.
“It’s coming soon — people already have it with their iPods,” he said. “The Web is like the wild, wild West … all crazy creative stuff.”
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