MichBio and MEDC hook up to promote state's biotech services to the nation

Go, spread the word of Michigan's biotechnology industry throughout the land. Travel far and wide and preach the word of biotech. That's what MichBio, with the help of the MEDC, is planning to do. They are going to hit the road on a national campaign to promote Michigan's biotech services to all the land.

Excerpt:

"When we go out on business development trips, we can spread the word and it will start to build on itself," said Stephen Rapundalo, MichBio's president and CEO at an afternoon panel discussion Tuesday at the fourth annual MichBio Expo at the Rock Financial Showplace in Novi.

He said the message will be spread at national conferences and trade shows around the U.S. next year.

"We haven't done this well in the past. Michigan needs to build a brand for itself. The service model is taking root. We need to sell that brand, that we can do everything from start to finish," said Rapundalo, who was part of a 16-member panel called the Biosciences Policy Summit.

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