'Buy Michigan!' campaign rallies around buying local

Pop quiz hot shot: You have 50 bucks. You want tomatoes. Do you buy them shipped in from out of state? Or do you go to the local farmers market and pick them up from your local farmer? What do you do? What do you do?

Well, you go to the farmers market. "Buy local" and "Buy Michigan" are becoming the rallying cry for a growing number of people.

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Bring it on home, baby! And if possible, make sure it's homemade, homegrown or assembled nearby.

That's the new mantra heard in certain circles, and it's getting louder as people and organizations across Michigan are targeting efforts to raise awareness of the impact of buying local.

Companies and retailers like Kroger and Meijer have been touting locally produced products including Faygo, Better Made, Kowalski meats and Eden Foods.

"If each customer in Michigan were to spend an additional $20 a week on Michigan-made products, we could work our way out of this," said Jim Hiller of Hiller's Market, a specialty grocery chain with seven stores that has been holding food fairs featuring Michigan-made products.

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