Innovating, step-by-step

OK, so, this story isn't specifically about Southeast Michigan. But it's a lengthy, in-depth, step-by-step on how to innovate. CNN Money releases a six-part program on how an area might foster business activity.

Excerpt:

"In an economic downturn, innovation isn't your best friend," says Jeff DeGraff, director of the Innovatrium Institute for Innovation at the University of Michigan. "It's your only friend."

You don't need to be Steve Jobs to come up with a novel business idea. Nor is innovation all about high-tech inventions or new products. As many successful entrepreneurs will tell you, incremental ideas can be just as important as breakthroughs. The Eureka Moments we've profiled may have happened by accident, but in all cases the business owners were paying attention and followed through on their initial flash of inspiration.

Read the entire article here.
Enjoy this story? Sign up for free solutions-based reporting in your inbox each week.