Michigan art groups are getting one million bucks to learn how to make millions of more bucks.
Excerpt:
Give arts groups money and you help them pay the bills today. Teach them to how to use the Internet to reach new donors and audiences and you might help them truly secure their future.
That’s the thinking behind a $1-million challenge grant announced today by the Community Foundation for Southeastern Michigan. The grant is tied to an online marketing and fund-raising initiative that could generate as much as $3 million in operating funds for about 80 member groups of the Cultural Alliance of Southeast Michigan.
The money comes at a critical time for metro Detroit’s arts organizations, which have lost millions of dollars in corporate, individual and government support during the recession and have been forced to lay off staff, cut salaries and eliminate artistic programs.
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