Looks like that $10 million tourism campaign is paying off for Michigan in the form of a slight bump.
It's a little tongue-and-cheek, but, all kidding aside, it's great news for the state. Tourism activity saw a slight increase due to the marketing campaign that blasted the nation with something like, "You better come to Michigan!"
Excerpt:
There was a slight uptick in tourism activity -- a composite of hotel bookings, traffic counts, attendance at attractions and other factors -- during the first quarter, indicating that Michigan's third-largest industry may be stabilizing for the first time in two years.
Experts attribute the increase to a national advertising campaign that began this year, favorable weather and the array of attractions, such as sports events and recreational facilities.
Travel Michigan, the state's tourism marketing and promotions agency, spent $10 million this year on a slew of national television advertisements in addition to the regional and local billboard ads and radio spots it has been running for the past two years.
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