Pure Michigan, the state tourism campaign, came with a price tag of $26 million -- quite a bit of milk money. However it's been said that the campaign, despite its pricey price tag, is bringing in three bucks to every one spent. Not bad, Pure Michigan.
Excerpt:
Even if you're not a fan of the $26 million "Pure Michigan" campaign (and I'm not someone who has ever made travel plans because of a TV ad) you have to at least start to acknowledge the program as one of Gov. Jennifer Granholm's big successes.
The ads are returning nearly $3 for every $1 spent, according to state officials quoted in a March 25 article by the Free Press' Ellen Creager.
And people all over seem to be noticing them.
A few months ago, a Chicago Sun Times columnist wrote about how tantalizing the ads were and how torturous they could be in an economy that isn't affording many people enough cash for a summer getaway.
Read the entire article
here.
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