State unveils 'Pure Michigan Living' campaign

The "Pure Michigan Living" campaign was launched this week to collect and publish stories on why people are choosing Michigan. MSHDA and Pure Michigan, as well as Metromode's parent company Issue Media Group, have teamed up to roll out the new web site.

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A new "Pure Michigan Living" campaign is being rolled out to promote the state as a place to call home.

The Michigan State Housing Development Authority on Tuesday launched a "Pure Michigan Living" Web site to highlight positive stories about the state, which has been struggling for years with a poor economy.

To kick off the campaign, the authority is using a Web site to collect stories about why people choose to live in Michigan. The "Choose Michigan" effort is seeking 1,000 stories from residents between now and Monday.

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