No offense, but stringing together the words Southeast Michigan Council of Governments doesn't exude an enormous amount of excitement. And, for that matter, neither does raw data... unless you're a super nerd. So SEMCOG did something about it. They combined their facts with a new video that has been called hypnotic.
Crain's says it's "Ravi Shankar meets Tron." Whatever it is, it's a pretty good way for SEMCOG to give you the facts -- layered over techno music.
Excerpt:
The 7.5-minute video is something like a PowerPoint presentation of eye-popping statistics in blue and orange with vaguely Eastern-techno background music. Almost hypnotic in a pedantic sort of way, but I’m pretty sure that's not what they were going for. Think light Ravi Shankar meets Tron meets the U.S. Department of Transportation. A bit surreal, a bit wonkish, but worth a look.
"The video provides the necessary background upon which the region's long-range transportation plan is based. Direction2035, the region's next long-range plan, represents the vision for a transportation system that is accessible, safe, and reliable and contributes to a higher quality of life for residents and visitors, and prosperity for businesses," SEMCOG says.
Read the entire article
here.
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