U-M releases key consumer survey

Thursday, February 21, 2008 | Source: Ann Arbor Business Review
If you want numbers, look no further than Ann Arbor. The American Customer Satisfaction Index, released today, examines the American consumer's relative happiness with buying things, and is complied, studied and analyzed by the University of Michigan and a handful of other organizations, including Ann Arbor's ForeSee Results.

This year's big discovery? People like the Web.

Excerpt:

Overall customer satisfaction dipped by 0.4 percentage point to 74.9 during the fourth quarter of 2007. But customer satisfaction with Web transactions reached an all-time high. The e-commerce ASCI figure jumped 2 percentage points to 81.6.

Read the entire article here.
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    How are we doing? When big companies like Bed Bath & Beyond and Harley Davidson want to know, they turn to ForeSee Results. The company specializes in tracking online customers satisfaction.
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