The "Pure Michigan" campaign seems to have worked quite well as it went national for the first time. According to a new study, out-of-state tourists have increased by 73 percent.
Excerpt:
The industry is seeking the funds to continue the state's successful
Pure Michigan campaign, which for the first time went national this
year with ads on cable TV.
"It's pretty clear the 'Pure
Michigan' ads are helping draw visitors from other states to Michigan,"
said Steve Yencich, president and CEO of the lodging and tourism
association, in a news release.
"Nearly every member who has
experience higher traffic from other states says that guests routinely
mention they have seen the ads and how great they are."
The
association surveyed businesses last week and got feedback on the
Memorial Day-to-Labor Day period. More than half of respondents
reported increases of 25 percent to 76 percent, or more.
Read the entire article
here.
Enjoy this story?
Sign up for free solutions-based reporting in your inbox each week.