Taking Michigan out of state has paid off when it comes to tourism. Thanks to a five year multi-million dollar campaign, the Mitten saw 5 million new tourists. Although tourism numbers as a whole are down, this is a nice boost.
Excerpt:
Five years and $26.3 million worth of out-of-state tourism promotion has resulted in nearly 5 million new tourists coming to Michigan who spent $1.1 billion and contributed $75.3 million in tax revenue.
That's a return of $2.86 for every $1 spent, pleased state tourism officials reported Tuesday at the Driving Tourism state conference in Detroit.
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